Making a Solid First Impression & How Conference Room Signs Can Help

This past summer, we put some reinvigorated efforts into the staging of our conference room. As our name began to spread locally, we were hosting more and more meetings in our downtown office every week, and having an impressionable conference room to host these meetings in became a necessity. So, we got to work – installing cabinetry, tidying up our shelving units, getting a new table from our friends at Finnu, and rigging up a big screen TV and computer to replace our dated projector. Through all these efforts, our hope was that clients would come in and be ‘wowed’ by the staging and setup inside our room. What we found, however, was that the greatest additions actually came outside the room, in the signage we chose to brand ourselves.

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“Wow,” prospective clients will say when they get to the door of our meeting room, “these windows are beautiful.” The etched vinyl, with our reverse-weeded logo was originally added as a way to preserve a sense of privacy in our conference room. However, the fact that it doubled as a signature branding piece in our office was an undeniable benefit. Speaking of conference room signs, the slider signage certainly aren’t hard on the eyes, either. Blend that with the display signs, directories, and hanging ceiling signs within our conference room, and we’re pretty well-equipped. It pays to know a pretty cool company that can fabricate all of these pieces… (thanks to the awesome crew in our Production Facility)!

Research suggests that American business people host approximately 11 million meets per day, or 220 million meetings per year. Whether it’s discussions on quarterly budgets, or presentations to potential clients, each impression you make in a meeting room can be a lasting one. We’d argue that having versatile conference room signs that are branded well to your business, and help inform and inspire your guests will have an incredible return on investment. When considering additions to your conference room package, here are some of the most important pieces of advice to consider:

#1: Ensure Your Conference Room is Properly Labeled

DSC_0885.jpgFrom large corporations with a vast assortment of meeting rooms, to small workshops that double their conference room with a break room, it’s imperative for entities to utilize conference room signs to inform visitors where they should be meeting. Whether it’s a mini door marker, an in-use slider sign, or a dry-erase sign, the effect will be the same: people will feel comfortable that they’re in the right place. Remember the nightmares you used to have as a college freshman that you would walk into the wrong classroom and get called out by a professor? Amplify the horrors of that situation tenfold in a business environment. Just trust us, you’ll want those rooms labeled.

#2: Show Off Your Brand or Culture

Culture Sign

One of my favorite signs outside our conference room is this flatbed printed, clear acrylic display to commemorate our first ever OSClympics (office olympics). By proudly displaying this collage of pictures, we’re able to introduce our visitors to a side of our team they might not ordinarily see. We can show off the work-hard, play-hard culture we live by, and share some fun stories from our first ever olympic games. All in all, when you’re considering conference room signs, I would highly recommend splicing in a bit of fun, too, to help ignite small conversations and educate your office guests on what principles your business stands by.

#3: Slide, Don’t Hide

Harsh glares and awkward feelings will be bountiful if you walk in to a meeting that’s already in progress. Luckily, the advent of the “slider sign” has helped curb many incidences of double-booking meetings, and is a simple addition to your conference room signs. With all of our slider signs, you’re able to write custom text such as “In-Use” or “Open”, “Come In” or “Stay Out”, and even “Dude, Step Away From That Door Handle Immediately” or “You’re Good.” We offer a variety of slider signs for your business, and stand by the guarantee that it will cut down the amount of awkward moments you endure when operating a shared conference room.

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For any additional advice on the conference room signs for your office, or how to better make a favorable impression through the use of signage, please feel free to contact our talented Customer Success team by emailing service@officesigncompany.com, or calling 701-526-3835. We’re honored to know that we’ve played a small role in helping your meetings go off without a hitch, and would welcome the opportunity to produce more signage to help you win over prospective clients!

Written by: Office Sign Company Marketing Team

Contact at: marketing@officesigncompany.com

www.officesigncompany.com

 

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The Case for Sexy Signs, and Our Strangest Photoshoot Yet

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You’re probably wondering how we got here.

What prompted us to buy lingerie that could fit a restroom sign, and why did we slide a pair of boxers on the bottom of a sample directory? What kind of weird stuff goes on in the marketing department of Office Sign Company?

(psst..Is it just me, or is that bamboo looking pretty irresistible?)

Okay, enough of the weirdness. The above photo is a look behind the scenes of the shooting of our new digital ad that will be displayed in the bathrooms at a variety of area establishments over the next few months. We’ve never made bathroom ads before, nor ads that would be visible only at bars. So, we decided to aim for a little bit weirder than normal. I promise, no office signs were harmed in the shooting of these photos. And I should probably add some context by showing the actual ad (below):

SEXY SIGNS AD 1

Though I’ve always favored advertisements that aim for emotional appeal, it’s no secret than much of the advertising industry still believes sex sells. Whether it’s the scantily clad models in commercials during Sunday Night Football, or the half-naked Fabio riding a horse in the recent Cosmo magazine, we’re constantly being inundated with these messages. And businesses still believe that this is the way to sell their product, and position their brand. We beg to differ.

Research suggests that one of the best investments you can make for your business is its signage; whereas sex? Well, a little less successful.

In fact, a 2017 study led by John Wirtz of the University of Illinois found that “not only were study participants no more likely to remember the brands featured in ads with sexual appeals, they were more likely to have a negative attitude towards those brands.” Furhtermore, Wirtz explains “we found literally zero effect on participants’ intention to buy products in ads with a sexual appeal… this assumption that sex sells – well, no, according to our study, it doesn’t.” Compare that with the FedEx-commissioned study through Ketchum Global that indicated 68% of customer believe a store’s sign is a reliable indicator of the store’s excellence of product or service. The same FedEx study also found that 76% of consumers have chosen to enter a store they had never before visited based purely on its signage.

If earning revenue is the goal then signs are, indeed, quite sexy.

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Though every advertisement has its fair share of hyperbole – and yes, we still had to throw on the sexy underwear to grab your attention – it’s my honest opinion that your better off spending your dollars on signage than sexy endorsements. Not only do you position your brand as a highly-reputable business and invite prospective customers into your office, but, hell… a nice sign ain’t too bad looking either.

If you’re interested in learning more about any of our office sign products, we’d love to have a conversation with you! With our free digital proofing, industry-leading turnaround time, and ability to personalize/customize everything we make, I have no doubt our team can make you a sexy new sign! Reference you read this blog, and receive 10% off your first order! Thanks for the read.

Written By: Jack Yakowicz

Contact at  jack@officesigncompany.com

701-526-3836

 

 

 

Signin’ on a Budget: 5 Tips to Save Money on Your Sign Purchase

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Budgeting…sucks. I don’t think any of my accounting or finance peers read these blogs, so I feel comfortable enough to make the assumption that virtually none of you who are reading this enjoy the process of budgeting. But alas, unless you work for a company whose looking to blow some dough at the end of the year to meet their spending quotas, chances are that you’re confined to a budget on virtually every business purchase you make. Outfitting your new office with signs is no exception.

That being said, one of the beauties of the sign industry is that we are a flexible group of fabricators, and are willing to bend to meet your budget. All you have to do is know some of the ins and outs of the industry – and I’m a pretty open book. In this month’s blog, I wanted to go through some of the various ways that you can save money on your next sign purchase.

#1 – Take advantage of all the FREE you see

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On the front-end of your sign purchase is a long stretch of time devoted to surveying your location, designing your content, and proofing your signs. Companies in our industry are becoming more and more savvy to this, and are highlighting these FREE perks (such as surveys/consultations, designs/proofs, samples, etc.) as a means to entice prospective customers. Though larger corporations may still have agencies they like to send all creative work to, the benefit of having graphic help and digital mock-ups sent directly from the printing company cannot be overstated. If you’re looking to add office number signs to your suite and need a surveyor to come over and take measurements, or if you’re wishing to format text on a metal name badge and are stuck on what the best layout should be, make your office sign company work for you. The beauty is that, at least in the case of our company, you won’t be charged a dime until an order actually gets submitted. Take advantage!

On the back-end of your purchase, try to negotiate deals such as “free shipping” with your sign provider. I’ve seen companies that charge as much as $100.00 to ship a sign order your way. This is a consumer-driven market, so demand more, and take advantage of free shipping or reduced cost freight options when they’re made available to you. If they’re not made available to you, every company has a price. Just try to find it! These small free benefits help immensely in the long run, and are great ways to save some dollars right off the bat on your next sign purchase.

 

#2 – Ask for alternative materials

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Don’t be shy. We have a lot to offer. If you’re caught off guard by the expense of the flat cut metal lettering, we can offer you metal-laminated PVC letters instead. If the expense of a vehicle wrap seems too high, see if you can use a lower-grade material for the vinyl graphics. In virtually any sign situation you find yourself in, there is always a less expensive option for the material. Seriously.

With that in mind, you have to understand the potential repercussions of stooping lower in quality of material. The phrase “you get what you pay for” typically comes to mind, but perhaps that’s okay! One of the reasons that I always ask customers what their budget is when I meet with them, is for this precise reason: I don’t want to blow you away with some overly expensive material, ‘nor do I want to risk underwhelming you with a lower-grade sign substrate. By having an understanding of your budget, a sign manufacturer is able to make a recommendation that won’t hurt the bottom line, but will still achieve your goals for the print job.

#3 – Be willing to install it yourself

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There’s a reason people flock to HGTV. It’s not the southern charm of Chip & Joanna Gaines (okay, maybe a little bit); rather, I think there’s a resurgence of people who want to know how to do things themselves. Why not transfer that DIY vigor over to your business signage, as well? If you have some knowledge of tools, a semblance of skill with your hands, and patience, you’ve probably got what it takes to install your office signs.

There are a variety of installation videos online that show how to apply vinyl, you can ask for guidelines or tutorials from your sign company that would display how to stud mount a sign, and paper templates and other helpful tools can be provided upon request. Sign installation fees are some of the most hefty portions of an invoice, with install rates varying from $70-$200 per hour depending on the company, the amount of installers present, and the difficulty of the project. By choosing to install the signs yourself, you may be saving your business thousands of dollars. Worth a consideration, nonetheless.

#4 – Re-purpose what you’ve got already

Ever since watching Toy Story, I’ve always personified inanimate objects, including sign substrates. You can’t help but feel bad for the worn out vinyl peeling off a company’s window, or the aluminum parking sign falling off its post. Rather than discarding these items as trash, there are ways to re-purpose your signage to both save costs AND save the material. We all win!

To identify sign materials that may be able to be re-purposed, here are a few helpful pointers:

  • Is there vinyl text that can be pulled off the substrate? (or, is it printed or lasered directly on the material)
  • Is there the possibility of utilizing the backside of the existing material? (not too much in the way of damage?)
  • Can the existing sign be painted or printed over, to start anew?

If you’re needing assistance in answering any of these questions, please feel free to send a message to our customer service team directly by contacting 701-526-3835 or emailing service@officesigncompany.com. We’d be happy to give it a look over for you, and see how we can save you some extra bucks on your upcoming order.

 

#5 – Buy in bulk

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Our machines take a long time to get up and running. Your designs take a long time to format for printing. Our customer service reps spend a long time entering your order. I’m spending a long time, currently, trying to make this point. And the point is: the startup costs involved in getting your sign order going can be a bit high. For that reason, whenever you have the opportunity to link up with another division within your company, with a subsidiary brand of yours, or Joe Schmoe from down the block who needs a sign, too: do it. You will save immensely (per piece) by ordering signs in larger packages.

Even if a quantity discount isn’t broadcasted on a page, seldom will you run into a sign company that’s unwilling to work with you on pricing for ordering in bulk. Sometimes, a quantity break can even come by simply ordering (2) of an item (as the setup cost is then being transferred between 2 pieces, instead of just 1). It’s an age-old trick, but buying in bulk will certainly save you dollars (and ensuing headaches).

For any other tips or tricks that we can provide you to help you save on your next sign order, feel free to contact me directly at Jack@officesigncompany.com to learn more! It’s our mission to help outfit your office with the best signage possible; I’d hate to see you settle for anything less, just to meet a budget.

Written by: Jack Yakowicz

Marketing Manager, Office Sign Company

www.officesigncompany.com

 

The Promo Side We Don’t Often Promote

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We make a lot of cool stuff at OSC. That’s not a humble brag, or a braggy brag – it’s just a fact. Our CEO and staff worked hard for us to be a profitable business each of the ten years that the company has been in existence, and those profits get reinvested back in expanding our team, our facilities, and our equipment. These three imperatives allow for us to make cool stuff. Which we do. Did I say that already? Anyways…

I was having a conversation with a vendor a few weeks back who said “well, are you guys a promotional products company?” I had to pause for a second before delivering my retort.

“No… we’re a sign company; we just make promo products in our downtime.”

That’s probably the most eloquent way that I can word it: we will always market ourselves as a signage (and print) company, we just happen to occasionally make some pretty awesome stickers, mugs, coasters, apparel, and more. And why wouldn’t we? Between our laser engravers, flatbed printers, zund cutters, digital printers and plotters, heat presses, sandblasters, and more, we have some pretty fantastic equipment that can be used to personalize both signs and smaller promo items.

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It’s never our intention to compete with promotional groups in town (in fact, we have great relationships with a handful of them), and we’d never aim to mislead our customers into thinking we’re your best choice for engraved pens or embroidered hats. BUT, our no-minimum, free digital proof, friendly customer service approach to how we run the sign game has also been looked upon favorably for clients looking for other printed merchandise. And, like I’ve said before, we don’t say “no” to a project.

The inspiration behind virtually every product addition on our website is a customer asking “can you make this?” This led us into adding bamboo mugs, etching on slate coasters, producing static cling and stickers, marveling over magnets, and (most recently) getting into light apparel production. If a customer requests it, there’s a great chance we’ll find a way to make it. Since we produce everything in house, we’re able to offer a “no minimum” approach, which it turns out is a bit of a novelty in the novelty industry. Sorry, I couldn’t resist the wordplay. The fact that customers can come in and buy one-offs and two-offs allows for us to be a go-to for our sign clients to also produce small gift and branded items for their friends and family.

But, as noted in the title, we don’t try to overly-promote our promotional goods side. I’ll let you in on a little secret – one of the biggest motivations for us to provide small mugs and stickers (that have very slim profit margins), is we hope that we’ll draw some new clients in who are just looking for a mug that will be opening a new business (or a new building) two or three years down the road. Maybe then, they’ll look at that mug on their desk and be reminded of that great sign company in Downtown Fargo that helped them when they were in a bind before; maybe then, we’ll get to have the (much more profitable) task of fabricating and installing their new office signs. All the while, our team is growing by learning how to design, market, and produce new product lines so that we stay ever evolving. Win, win.

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So the next time you’re in the market for a promotional piece, whether it be a t-shirt with your grandma’s name on it to wear for a marathon (I’ve done this, it’s a long story), a mug with an engraved apple on it to give to your favorite teacher (ok, again, this was me), or a sticker to show off your new artwork or company logo, feel free to give us a call. This is literally the most I will ever promote this.

We’re excited to work with you 🙂

Sincerely,

Jack Yakowicz

Marketing Manager, Office Sign Company

jack@officesigncompany.com

 

Turning Doodles into Dollars: Prototyping for an Innovative Sign Company

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Elevator speeches are awkward.

I’ve been through enough PR training, and been apart of enough networking groups to have a basic outline down, but still… it’s awkward. The basic outline is pretty simple – what my role is at OSC, what products and services we offer, and what sets us apart from our competitors. The last part of that equation, though, can be the most difficult to address. I mean, everyone has the same thing to say right? How can you really separate yourself from your competitors?

“Our turnaround time is the best in the business!” “We really value our customers, and you can tell by our exceptional service.” “Our signs are made with the highest level of quality. I promise.” (For the record, I actually do believe all of those things. But it just sounds like lip service coming from your average marketing/sales guy). So instead, I found a new competitive advantage to talk about in my pitches.

I know how high of quality our products are, and I know how great our service is, and yes, we are extremely flexible with turnaround times and try to always make it work for our customer. But, every other sign company down the street can tell you the same thing, and I can’t necessarily refute that. The one thing that I truly believe separates us from our competition, and that none of our competitors can rival is our innovation. We invest a multitude of resources (time, money & other) into our product development process, and year-after-year have companies (local and national) trying to keep up. So, now I center my elevator speech around that. Here’s a glimpse:

Hi, my name’s Jack Yakowicz and I’m the Marketing Manager at Office Sign Company. We offer a full array of interior and exterior sign and print services, with free digital proofing, 2-day standard turnaround time, and exceptional customer service. However, what really sets us apart is our drive to be the most innovative company in our industry, as evidenced by the investment we put into our product development and process refinement. I’d love to have a chance to show you what we’re capable of manufacturing and work with you on your next project.

That’s it. That is the sales-iest I get, because it’s all I need. Our product development handles the rest, and I have no doubt that the resources we put into prototyping pays dividends in the long-run when it comes to attracting and retaining clientele in our industry. So, how do we do it? What does a “prototype” constitute, and what do we have on deck? In this month’s blog, I’m breaking down our product development process to give you a glimpse into how we turn DOODLES into DOLLARS and see a great return on the time & money invested in product development.

The Conception of the Prototype

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When two signs really love each other, and decide to take the next step…

Okay, I’m joking, but the origination of a sign’s life is often as beautiful as that of a baby human. I may be biased. Prototypes at Office Sign Company are typically conceived through one of the following routes:

  • Doodles: believe it or not, all that doodling in class that our teachers used to scold us for actually pays off. With the advancement of technology and how much that has impacted the fields of art & design, it’s still amazing how much inspiration can be drawn (pun intended) from the doodling process. Look around any one of our manager meetings, and you’re bound to see at least a few of us sketching signs in our notepads. It also is a great way to articulate what your brain is seeing for a specific, custom project. We’re pro-doodlers here at OSC.
  • Customer Service Requests: we keep a log of questions that our CS team fields from clients (prospective and current) for signs they are looking for. Ryan (our CEO) said something to me early on that has always stuck – “if we can answer as many of our customers’ questions as possible, everyone’s life gets easier.” We’ve definitely attached that mentality to our approach with turning customer requests (even as simple as “do you have any gender neutral restroom signs?” into physical products and listings on our website.
  • Search Terms on Our Site: on the backend of our website, we’re able to see the daily trends in searches. Most recently, we’ve seen an influx of individuals searching “dimensional signs.” This inspired us to center our prototype committee meetings around what kind of dimensional signs we can add to our site that our customers are searching for. This is just another way that we are aligning our creative efforts with products that our customers are looking for.
  • Pinspiration: I titled it as such because Pinterest is awesome. But, in reality, we draw inspiration from a variety of research that’s done of other custom sign projects happening across the world. We’ve befriended custom fabricators in our own neighborhood and all the way to Istanbul. Having a network of individuals that you can draw inspiration from is very helpful for the creative process. And we’re also diligent in making sure that we don’t carbon copy what other sign shops are doing – rather, pick pieces of designs and ideas we like, and tailor them to our own fabrication abilities.

At Office Sign Company, we try to keep a pretty open mind as to where ideas can stem from. Though our CEO is heavily involved in the conception of prototypes, and is the real driver of our product development, we’ve had remarkable ideas come from every single department in our company. Big or small, all product ideas are welcomed, and having a business that maintains the importance of product development begins to drive innovative thinking across all departmental lines. We’re grateful for our creative team that continually thinks outside the box and challenges the status quo.

The Development of a Product

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Though the idea creation happens on an everyday basis, the actual development of said idea goes through a much more rigorous process before it actually becomes a living, breathing, buyable product on our website. The steps are as follows:

  1. Prototype Committee Review. Recently, we launched our Prototype Committee which consists of a rotating group of 6 representatives from our in-house departments (Customer Service, Art, Marketing, Web, Production, Engraving). By having representation from every department at our company, we can ensure that the best ideas are constructed, and that communication can easily be disseminated across the company. In this committee meeting, ideas for prototypes are reviewed and created, and every one has the opportunity to speak up. Whether it’s a mini door marker sign or flat cut metal letters, ideas of all sorts are accepted (and encouraged) to be brought up in this format.
  2. Enter It In The App. The best ideas from this meeting get entered into our internal workflow app. This is where marketing begins setting pricing and concocting campaigns for roll-out, web begins writing the product listing and making sure it speaks well with search engines, art begins proofing out design ideas, and production and engraving have an opportunity to mold the progress and prepare for the fabrication. Having a workflow app to manage our product development process ensures that by the time a product goes live on officesigncompany.com, we’re ready for action, and feel confident in the quality of the new product.
  3. Fabrication. After designs have been approved, and the order has been entered in our system, the product development process takes its next stop at our Production Facility. Complete with vinyl, printing, engraving, and quality control stops, each product that runs through our shop is seen and worked on by our magnificent team of fabricators. This is a stop where product ideas can change the most, as we learn of new efficiencies for making products easier to produce, have a higher grade of quality, etc. Our fabricators take on everything from new floor signs to renovated directories, and are key cogs in what makes our company so innovative.
  4. Product Review. Before the finished product leaves our production facility to head back downtown to our web & marketing team, every individual who had a hand in the fabrication fills out a spec sheet to review (and approve) it being added to our website. Sometimes, it’s back to the drawing board in coming up with a new concept that is more efficient. Other times, there’s only a slight tweak or some design considerations that are discussed. If our product review is anything less than unanimously positive, we don’t add the product to our website. It’s that simple! This ensures that our customers are as happy with the products as we are (and trust me, we’re tough on ourselves).
  5. Photography and Touch-Up. When a spec sheet shows unanimous approval, our web team preps to get the product live. We have photos taken (from a variety of angles) of each product, make final changes to any descriptions (long, short, or meta), and get ready to unveil this to our audience. Our marketing team also begins prepping efforts to communicate the new product announcements, including writing newsletters, social posts, press releases, and more.
  6. Education. The final step before a product goes LIVE is the education portion. A mass email is sent to our entire staff to let them know the new product is going live, customer service is talked to about the new product (to help them field any questions they may get from site visitors), and the entire team prepares for the unveiling.
  7. Monitoring the Progress. By following along on how our product is selling, we’re able to be reflective and learn for our next product we develop. If visitors are not going to our listing, it puts more pressure on marketing & web to draw their attention. If the product listing is being visited, but no purchases are being made, it may indicate that we have some design work to do to make this more appealing. If customer service field notes like “I like this product, but can we have it change in this way…,” well, then we begin the prototype process all over again!

The entire process of product development can sometimes take up to a month for specific products, but we feel that the time & energy invested is well worth it for our business. By continuing to innovate, we’re not only adding more products that our customers may be interested in, but we’re ensuring that our team stays creatively challenged, engaged, and can think outside of the box to make custom solutions. All of these benefits gained from prototyping help move us one step closer towards our mission of being the best sign company in the world.

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Written By: Jack Yakowicz

Contact at: jack@officesigncompany.com

www.officesigncompany.com

 

 

Top 3 Anticipated Trends for Interior Signage in 2018

Ah, the new year. A time for self-improvement, lofty business goals, and 30-day trial passes at your neighborhood gym. Whatever your modus operandi may be when you open up your blank calendar, January brings all of us a renewed sense of optimism that this year may be the best one yet. In the interior signage industry, the anticipation is equally high. Today, we’ll explore 3 trends that I’m anticipating 2018 will bring when it comes to interior office signs.

#1: The Convergence of Design and Environment.

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I was having a conversation with a couple gentlemen from a local architecture firm the other day – an architect/designer and a construction manager. I asked them “what’s the most important factor you consider when it comes to new signage?” The CM was quick to identify the nuts and bolts – a sign needs to be durable, correct, and installed the right way. I nodded in agreement. Then, the architect spoke up about the importance of the design of the sign, and how it fits within the environment of an office. Bingo.

As the entire scope of the product market advances, across every industry we are seeing a quasi-Renaissance take place in the field of product design. It’s past the point of making functional products; if your product doesn’t do what its supposed to, your business is obsolete. In our sign industry, if a company can’t create ADA Signs that pass regulatory codes and stay on the wall, they probably won’t be operating their business too much longer. Word-of-mouth, online reviews, and more are all combining to hold businesses accountable of making sure their product serves its need. So instead, businesses in our industry are turning their focus on the overall aesthetic of their sign design and how to customize/personalize signs to fit with the environment they’ll be installed in.

Matching of wood tones, printing of imagery, keeping fonts aligned with brand books, turning internal graphic design ideas into working products, and increasing the amount of personalization options (everything from color to text layout) are some of the small ways that you’ll see great design and environment converge in the sign industry. You wouldn’t hang a steampunk-styled poster in your office that’s filled with floral imagery and succulent plants, would you? Similarly, why mute your brand by hanging a boring sign in your one-of-a-kind office. Expect to see more interior designers dip their toes in the sign world, and more purchasing agents from businesses begin to open up their billfolds to have unique and well-executed design in their sign schedules.

#2: An Insurmountable Amount of Mounting Options.

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How’s that for an alliterative subheading? As offices continue to have more creative looks, sign companies must also advance in their ability to provide creative mounting solutions. The one-size-fits-all method of installation will leave your clients hanging high and dry, as the range of office interiors continues to broaden. As interior designers and architects get more creative, office sign companies must follow suit. Expect to see unique brackets, stand-offs, frames, spacers, and more to be on the rise, as the classic tapes and screws collect dust on the hardware store shelves.

When I was first looking for my post-college apartment, I morphed into a stereotypical millennial. “It needs brick walls, lofted ceilings, and exposed piping.” Now, as a member of the sign industry, the adoration I once felt for the rough surface of a brick wall has diminished into a slight distaste, knowing the challenge it will pose to get traditional signage mounted on these surfaces. The fact that so many offices are now being characterized by their brick walls, reclaimed wood accents, and clay tiles simply forces us sign folk to be more creative with our installation methods. In 2018, I can safely predict that we will see an influx of new bracketing and mounting options to ensure that any sign can be hung from any surface.

#3: More grains.

reclaimed-wood-sign-baltic-letters(photo via Woodland Manufacturing)

And I ain’t talkin’ oats and barley. Gear up to see an increase in wood and metal products, as business personnel left and right fall in love with the industrial look of grains in their signage. No grain, no gain. Speaking on behalf of our company, we saw a huge rise in the amount of printing we’ve done on wood substrates. In 2016, we introduced our first ever wood product – it sold, sparingly. In 2017, we found a reliable reclaimed wood vendor and started stocking more wood planks for our clientele. In 2018, “Printed Wood Signs” are already some of our highest selling products, and our UV-printer has never been busier. In addition, we’ve been taking on more custom metal work, with individuals wanting to see their lettering removed from sheets of aluminum, logo etched into sheets of steel, and imagery printed on panels of polymetal.

It’s all in the grain. The rugged appearance of wood grains running through your corporate office, and brushed metal strokes on your signs, appliances, and artwork helps depict an image of strength and classicism in your professional space that will impress clients and employees, alike. Though this trend has been steadily rising over the years, 2018 will be the year in which this takes off and it becomes more commonplace to see engraved wood in offices than it is to see engraved plastic. Prep your local lumberyards.

 

Written by: Jack Yakowicz

Marketing Manager at Office Sign Company

Contact at jack@officesigncompany.com

Office Sign Company’s “Thankful Campaign” Aimed at Sharing Gratitude + Raising Funds for United Way

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It’s been an awesome year. We’ve added some great new employees, connected with a variety of new clients, grown local business by over 200%, and had our most profitable summer of sales to date. We have a lot to be thankful for, and were inspired by the season of sharing gratitude to share ours in a unique way…

From November 10th – December 15th, we will be offering Thankful Reclaimed Wood Signs with customizable text on our website. These laser-engraved and UV-printed signs will allow customers to share their own message for what they are thankful for, and come complete with a sawtooth hanger on the backside for mounting to a wall in your office, kitchen, living room, and more.

Details About The Product

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Our Reclaimed Wood Thankful Signs are fabricated and finished in our production facility in the Industrial Park of North Fargo. As we planned on this campaign, we wanted to make sure the product we were manufacturing would be as high quality as it was unique, understanding that this special piece would likely end up hanging in the houses and offices of a variety of different community members. The prototype process revolved around a few design iterations before we landed our completed product. Details are as follows:

  • Size = 10″w x 5″h x 1″d
  • Reclaimed Wood (as is the nature with reclaimed wood, every piece will be slightly different!)
  • Laser Engraved Text (“Thankful for” text line, that stays standard and cannot be customized)
  • UV Printed White Ink Text (“MEMORIES” portion seen in photo above, which can be customized to what you see fit)
  • Sawtooth Hangers affixed to the backside of this sign (for hanging on nails, like a picture frame)

If you have any additional questions as to what this product is made of, or how it will look when complete, we’d encourage you to visit this page or call our customer service team at 701-526-3835. You can also request a digital proof with your order, so you’ll be sent an image of what this will look like prior to the order being produced!

Details About The Campaign

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It was our hope to share our gratitude by connecting with a non-profit doing awesome work in our community. Having built a close connection with the United Way, and whole-heartedly believing in their mission to reduce hunger and homelessness, prepare children to succeed, help people be independent, and lift people out of poverty, we were extremely excited to present this idea to the United Way team and get them on board. Here are some details related to the campaign:

  • Thankful Reclaimed Signs can be purchase here: officesigncompany.com/unitedway
  • You can enter your custom text in the box where it reads “Your Personalized Text (white ink portion of sign):”
  • You may select a digital proof checkbox if you’d like to see what the sign will look like prior to purchase.
  • Your sign will take approximately 3 business days to produce (call us at 701-526-3835 if you need this expedited, or have questions on timeline).
  • $10 from the sale of each sign (50% of proceeds) will be donated to United Way Cass-Clay at the end of the campaign.
  • The campaign will run from November 10th – December 15th.
  • We’d love you to SHARE your thankful sign photo after you’ve received it on Twitter, Facebook, or Instagram!

Thank you for engaging with our campaign, and learning more about what we are trying to accomplish! We hope to see a variety of designs come through – people thankful for their friends and family, people thankful for the community of Fargo, people thankful for United Way, and more! Please contact us with any questions or concerns you have, or if you’d like to help us further this campaign!

Written by: OSC Marketing Team

Contact at: marketing@officesigncompany.com

http://www.officesigncompany.com